Blog



The Importance of Customer Service in Small Business
Customer service is the cornerstone of any small business. With so many small businesses as members of the GBCC, it is a good idea to address how important customer service is for several compelling reasons: Building Customer Loyalty: Many small businesses find new...

Ageism in the Workplace
Companies benefit with diversity strategies that counter age discrimination In 1968, Carl Bernstein, a young reporter at The Washington Post, interviewed Dr. Robert N. Butler, a prominent gerontologist and psychiatrist, about community resistance to a moderate-income...

When an LGBTQ Employee Comes Out at Work
As good employers, employees or business owners, we all need to try and be more sensitive to people who are not like we are. In this era of LGBTQ rights, we must understand how to be good coworkers and associates of this community. Many people in the LGBTQ community...

The Marketing Funnel: Historical Curiosity or Still Relevant?
If you’ve ever looked into theories of marketing, you’ve likely come across the concept of a marketing funnel. The funnel is a way of tracing a consumer’s journey, from being a potential prospect for a product or service to actually buying that product or service....

Get more involved with GBCC
If you're a business owner or entrepreneur, getting involved with GBCC can be a valuable way to network, learn from other professionals as well as promote your business. Our chamber is a resource for local businesses, providing interesting programs and networking...

Q & A: 12 things to know about content marketing
What is content marketing? According to the Content Marketing Institute, content marketing is an ongoing process – integrated into an overall marketing strategy – that will “attract and retain customers by consistently creating and curating relevant and valuable...

Pros and Cons of ChatGPT
Technology is constantly evolving and changing and as users of technology, we need to adapt and learn in order to stay on top of things. Open AI’s ChatGPT is one of the hottest applications of AI (artificial intelligence) to be released. What is ChatGPT? It’s a...

How to make your elevator pitch in an elevator
It’s called an elevator speech, your pitch to others in which you promote your professional services or a product you’re offering. The idea is to make that pitch in less than a minute, about the time you might spend riding in an elevator. Yet, have you ever delivered...

Technology is Your Friend
As more people embrace their devices, you may discover that technology is your friend. Software and electronic devices have become more user-friendly over the years. Most people can do an amazing number of tasks with their devices. Emails/Ezines/Newsletters Almost...

Set yourself apart
That’s still the name of the game. A long-standing cornerstone of traditional marketing strategy is what’s known as the unique selling proposition (USP), or the unique selling point to help set yourself apart from the competition. Rosser Reeves, an advertising...
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