While the idea of local business directories may seem dated with all of the other options on the internet, they are proving to be just as successful as ever. When you choose to list your business, no matter what the size, on a local business directory, you’ll enhance SEO, make it easier for customers to connect with you, and will strengthen your reputation within the community. It will also help increase website conversions, which will increase business revenue.
The Greater Baltimore Chamber of Commerce has a directory on our site, so we know just how helpful they can be. Here are a few reasons why you might want to list your business on a local business directory:
SEO
SEO stands for search engine optimization and refers to optimizing your website and online listings. SEO affects your online reputation in many ways, but one colossal way is through search engine results pages (SERPs).
People worldwide use search engines results pages such as Google, Bing, Yahoo, and more throughout their everyday lives. With that said, the higher a business ranks, the more likely it will pop up when somebody searches for a product or service relevant to your business.
Therefore, using relevant keywords in a local business directory along with attractive images, a website URL, and a description of your business will significantly increase visibility and traffic.
Credibility
When new potential customers search for a product or service and your business comes up, they will likely do a little research before spending money. With this said, local business directories help ease the minds of these new customers and build business credibility because they will see that other people have worked with them, they are an active part of the community, and therefore customers can trust them.
Also, people unaware of how search engine results pages work may think that the first few results they see are the best businesses. With that said, the more you put your business out there, the more likely people will be willing to trust you and your credible reputation.
Communication
Another positive to your business being listed on a local directory is the ease of communication. The more people find your phone number, email, or contact page website link, the more they will use them.
Local business directories also make it easy to communicate right from the start. For example, if a customer searches right on the directories for a product or service and then comes across your business, they can just click connect with you. It doesn’t get much simpler than that!
Let The Greater Baltimore Chamber Of Commerce List Your Business
Local business directories are a great way to increase visibility. When your company works with us, we can help you improve business exposure through a business listing on our website. We will also share your company event on our events calendar to help your business gain the necessary referrals.
For questions regarding the GBCC membership application process or if you have additional questions regarding our local business directory, call 410-484-2337.