Set yourself apart

Set yourself apart

That’s still the name of the game. A long-standing cornerstone of traditional marketing strategy is what’s known as the unique selling proposition (USP), or the unique selling point to help set yourself apart from the competition. Rosser Reeves, an advertising...
5 Blog Topic Ideas for Your Small Business

5 Blog Topic Ideas for Your Small Business

Blogging is a crucial aspect of every small business’ marketing strategy in this digital marketing era. A rich blog can amp up your website traffic organically, grow your brand’s authority, and define your brand and what you stand for. Figuring that out is the easy...
Community Involvement Can Benefit Your Business

Community Involvement Can Benefit Your Business

In this age of corporate responsibility, long gone are the days when a company would just come into town, advertise, sit back and reap its rewards. Emphasis on community involvement has become essential for corporations to gain consumers. This provides companies with...
Are Chambers of Commerce Still Relevant?

Are Chambers of Commerce Still Relevant?

Despite the technological advancements in the 21st century, the relevance of chambers of commerce cannot be understated. Chambers of commerce are even more relevant in this age because there are more entrepreneurs than ever. You might argue that online networking...