by Chamber | May 30, 2023 | Uncategorized
If you’ve ever looked into theories of marketing, you’ve likely come across the concept of a marketing funnel. The funnel is a way of tracing a consumer’s journey, from being a potential prospect for a product or service to actually buying that product or service....
by Chamber | Mar 14, 2023 | Uncategorized
That’s still the name of the game. A long-standing cornerstone of traditional marketing strategy is what’s known as the unique selling proposition (USP), or the unique selling point to help set yourself apart from the competition. Rosser Reeves, an advertising...
by Chamber | Aug 22, 2022 | Uncategorized
Blogging is a crucial aspect of every small business’ marketing strategy in this digital marketing era. A rich blog can amp up your website traffic organically, grow your brand’s authority, and define your brand and what you stand for. Figuring that out is the easy...
by Chamber | Aug 8, 2022 | Uncategorized
In this age of corporate responsibility, long gone are the days when a company would just come into town, advertise, sit back and reap its rewards. Emphasis on community involvement has become essential for corporations to gain consumers. This provides companies with...
by Chamber | Jun 20, 2022 | Uncategorized
Despite the technological advancements in the 21st century, the relevance of chambers of commerce cannot be understated. Chambers of commerce are even more relevant in this age because there are more entrepreneurs than ever. You might argue that online networking...
